The inaugural session of 𝐌𝐀𝐊𝐇𝐀𝐍𝐀 𝟑𝟔𝟎° 𝐑𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞 set the tone for transforming Bihar’s flagship crop into a global superfood brand.

Key Highlights:

Shri Abhishek Kumar, Directorate Of Horticulture, Government of Bihar

“𝑭𝒐𝒓 𝒖𝒔 𝒊𝒏 𝑩𝒊𝒉𝒂𝒓, 𝑴𝒂𝒌𝒉𝒂𝒏𝒂 𝒊𝒔 𝒏𝒐𝒕 𝒋𝒖𝒔𝒕 𝒂 𝒄𝒓𝒐𝒑, 𝒊𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒐𝒇 𝒐𝒖𝒓 𝒘𝒐𝒎𝒆𝒏, 𝒐𝒖𝒓 𝒘𝒆𝒕𝒍𝒂𝒏𝒅𝒔, 𝒐𝒖𝒓 𝒘𝒆𝒍𝒍𝒏𝒆𝒔𝒔, 𝒂𝒏𝒅 𝒐𝒖𝒓 𝒘𝒆𝒂𝒍𝒕𝒉.”

He emphasised:

✔ The need for varietal innovation and improving the Seed Replacement Ratio
✔ Development of gender-inclusive mechanisation for labour-intensive processes
✔ Credit access through KCC and innovative blended finance models
✔ Export readiness via transparent market systems and traceability

𝐃𝐫. 𝐂.𝐁. 𝐒𝐢𝐧𝐠𝐡, Regional Director, The Agricultural and Processed Food Products Export Development Authority (APEDA)

“𝑻𝒉𝒆 𝒄𝒖𝒓𝒓𝒆𝒏𝒕 𝒎𝒐𝒎𝒆𝒏𝒕 𝒊𝒔 𝒄𝒓𝒊𝒕𝒊𝒄𝒂𝒍 𝒕𝒐 𝒑𝒐𝒔𝒊𝒕𝒊𝒐𝒏 𝑴𝒂𝒌𝒉𝒂𝒏𝒂 𝒂𝒔 𝒂 𝒇𝒍𝒂𝒈𝒔𝒉𝒊𝒑 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒇𝒐𝒓 𝑰𝒏𝒅𝒊𝒂’𝒔 𝒇𝒂𝒓𝒎 𝒆𝒄𝒐𝒏𝒐𝒎𝒚.”

He stressed:

✔ Urgent image repositioning of Makhana in global markets
✔ Development of traceability and Global GAP compliance
✔ Need for premium branding and packaging to capture niche markets
✔ Strategic participation in international trade events like Gulfood

A heartfelt thank you to the 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫𝐚𝐭𝐞 𝐨𝐟 𝐇𝐨𝐫𝐭𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐀𝐏𝐄𝐃𝐀 for their visionary leadership and unwavering commitment to strengthening Bihar’s Makhana ecosystem.

As we move forward, this collaborative momentum will be key to building a resilient, inclusive, and globally competitive value chain for Makhana.