AgVenture CoUp is a joint initiative of Indigram Labs (https://indigramlabs.org/) and FEED (Forum of Enterprises for Equitable Development) supported by FICCI (Federation of Indian Chambers of Commerce and Industries) to build commercial business connect for StartUp in Agriculture and Rural Economy. Matching StartUp with the right clients (producers and consumers of goods and services) and Ag & Food Industry. through unique combination of services. AgVenture CoUp (Agriculture Venture of Community,Corporate,Start Up) brings deep understanding of market trends, drivers, opportunity landscape and linkages under a unified effort creating shared opportunity for value growth in Rural Economy specifically focused on catalysing talent, innovation, energy of the growing StartUp ecosystem.
Rural Economy contributed nearly half of national GDP engaging 68 % workforce, agriculture with 37 % of Rural GDP is expected to reach a value of INR 100 Trillion + by 2025, exhibited strong resilience and growth during pandemic and will remain critical to Indian economy both in terms of its contribution to the GDP as well as a source of employment. The size, slack and expanding value pick provides immense opportunities of growth to all stakeholders. Growing investment, interest, intent of StartUp ecosystem and innovation-swell needs a targeted business development approach for locating right fit solutions and connect with the evolving aggregation opportunity across FPOs, SHGs (social mobilisation by NRLM), Agripreneurs disrupting supply chains with enhanced value for producers.
Similar disruption at the other end of the food system with the rising penetration of the organized sector, growth in contract farming, rise of exports and an increasing role of private sector in processing, retailing. The underlying fundamentals of Agriculture Industry : second-most populated country with growing purchasing power, increased deployment of technologies meeting diversified food needs, investments in advanced infrastructure such as irrigation, mechanisation, warehousing, cold storage, favorable policy environment and support system has enabled StartUps to emerge at the forefront of disrupting the sector and transforming it across all value chain nodes; future forward StartUp will be crucial to transformation of Indian agriculture from subsistence to profitable, more demand oriented.
AgVenture CoUp MEET connects StartUp to Markets on mutual strategic strengths through customised matchmaking in developing pilots as well as scaling and commercial partnership opportunities. We intend to bring India’s best early stage Start Up to pitch their solutions via proofs-of-concept, pilots, business proposition in a three-way partnership of Start Ups with Corporates and Communities. The MEET offers StartUps scaling opportunity through end-to end solution [Scoping, Scouting, Selecting, Piloting and Partnership]; from ideation to partnerships tailored to the specific businesses. Most-relevant and optimal match discovery connects on complementary strengths with formal and informal aggregations of farmers, producers in villages and scaling opportunity with companies.
Office Unit No.1 C.S-2, Neeti Bagh, New Delhi-110049
contact@feed.net.in
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