AgVenture CoUp is a joint initiative of Indigram Labs (https://indigramlabs.org/) and FEED  (Forum of Enterprises for Equitable Development) supported by FICCI (Federation of Indian  Chambers of Commerce and Industries) to build commercial business connect for  StartUp in Agriculture and Rural Economy. Matching StartUp with the right clients  (producers and consumers of goods and services) and Ag & Food Industry. through unique  combination of services. AgVenture CoUp (Agriculture Venture of  Community,Corporate,Start Up) brings deep understanding of market trends, drivers,  opportunity landscape and linkages under a unified effort creating shared opportunity for  value growth in Rural Economy specifically focused on catalysing talent, innovation, energy  of the growing StartUp ecosystem.  

Rural Economy contributed nearly half of national GDP engaging 68 % workforce,  agriculture with 37 % of Rural GDP is expected to reach a value of INR 100 Trillion + by  2025, exhibited strong resilience and growth during pandemic and will remain critical to  Indian economy both in terms of its contribution to the GDP as well as a source of  employment. The size, slack and expanding value pick provides immense opportunities of  growth to all stakeholders. Growing investment, interest, intent of StartUp ecosystem and  innovation-swell needs a targeted business development approach for locating right fit  solutions and connect with the evolving aggregation opportunity across FPOs, SHGs (social  mobilisation by NRLM), Agripreneurs disrupting supply chains with enhanced value for  producers.

Similar disruption at the other end of the food system with the rising penetration  of the organized sector, growth in contract farming, rise of exports and an increasing role of  private sector in processing, retailing. The underlying fundamentals of Agriculture Industry :  second-most populated country with growing purchasing power, increased deployment of  technologies meeting diversified food needs, investments in advanced infrastructure such as  irrigation, mechanisation, warehousing, cold storage, favorable policy environment and  support system has enabled StartUps to emerge at the forefront of disrupting the sector and  transforming it across all value chain nodes; future forward StartUp will be crucial to  transformation of Indian agriculture from subsistence to profitable, more demand oriented. 

AgVenture CoUp MEET connects StartUp to Markets on mutual strategic strengths through  customised matchmaking in developing pilots as well as scaling and commercial partnership  opportunities. We intend to bring India’s best early stage Start Up to pitch their solutions via  proofs-of-concept, pilots, business proposition in a three-way partnership of Start Ups with  Corporates and Communities. The MEET offers StartUps scaling opportunity through end-to end solution [Scoping, Scouting, Selecting, Piloting and Partnership]; from ideation to  partnerships tailored to the specific businesses. Most-relevant and optimal match discovery  connects on complementary strengths with formal and informal aggregations of farmers,  producers in villages and scaling opportunity with companies.  

  • Gather the best Start Up in one place for an efficient exchange of ideas, opportunity  tap the knowledge of early innovators to develop appropriate business models, identify  people and technologies targeting rural producers and farmers  
  • Discover disruptive innovations and businesses that could become keys to rural growth

Registration Form

Event Date

May 7, 2024

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